Private Label
Laser logo on the chew, printed labels and packaging, barcodes applied at the factory.
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Laser engraving
Permanent branding on coffee wood products, applied in the factory with no coating or ink.
The outcome
Branding that is still there after the dog has chewed the product for a month, because it is part of the wood rather than a layer on top of it.



Vector - AI, EPS, SVG, or PDF with outlined type. A raster logo can sometimes be traced, but the result is rarely as clean as the original.
It is burned into the surface rather than applied to it, so it wears at the same rate as the wood around it. On a chew that is being actively worn down, the mark will eventually go with the surface - that is the nature of a consumable product.
Coffee wood, because it has a hard flat surface. Fiber products - coconut, hemp, loofah - are branded on tags, labels and packaging instead.
No. It is a setup step, not a separate production run.
Laser logo on the chew, printed labels and packaging, barcodes applied at the factory.
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Formats, dielines, artwork and print, laid out by people who can see the product on the bench.
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Permanent branding on coffee wood products, applied in the factory with no coating or ink.

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